Sr. Researcher Owned Brand & Product Insights

Description: The pay range is $89,700.00 - $161,500.00

Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.

About us:

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.

The Product Insights team leads strategic qualitative and exploratory research for Target’s owned brand products in support of key business needs and opportunities. Can you work cross-functionally to develop and implement the right research methodology that supports both micro and macro product requirements? Are you an expert who can lead all aspects of qualitative product research including scoping, methodology design, recruiting, moderation, synthesizing and deliverables? Then take your place in a role in which your positive influence is felt throughout the entire product life cycle, from new product innovation and white space to ongoing product improvements and maintenance.

As the Sr. Product Insights Researcher, you will be a strategic thought partner and provide expert guidance in leading, conducting, synthesizing, and reporting on qualitative or design research projects – including, but not limited to: ethnographies, shop-a-longs, store intercepts, interviews, focus groups, immersions, immersions, digital, and product usage tests. You will be leading the synthesis and analysis of research findings – activating the insights gleaned through observations and interviews and identifying key opportunity and whitespace areas. You will serve as the project leader for product teams throughout the research project life cycle – recommending appropriate methodology, scoping, and coordinating the entire process; facilitating in-field research and post-research synthesis through analysis. Upon completion, you will conduct a thorough analysis of data to generate insights and recommendations aligned with corporate strategic directions. You’ll then deliver findings to the team in a compelling, storytelling way – either via an executive report or presentation. In this role, you will serve as an advocate for the guest by driving research at the core of product development and by being a catalyst to educate, accelerate, and activate product design and development.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs

About you:
• Four-year degree in Anthropology, Social Science, Design Research, Psychology or related field, or equivalent experience
• 5+ years of experience in Market/Consumer/Design Research
• Expertise in qualitative and design thinking research methods and their application to product development, with expertise in at least one of the following areas: consumer package goods, apparel, hardlines or food
• Strong strategic thinking and problem solving skills
• Excellent strategic and ideation facilitation and group collaboration skills
• Excellent written and verbal communication skills; demonstrated ability to effectively communicate complex concepts to cross functional partners
• Expert observational, analysis and synthesis skills with proven results
• A strong ability to tell compelling stories from data
• Strong project management skills – experience managing multiple projects at various stages in the project life cycle and adjusting to changing priorities
• Proficient in PowerPoint, Outlook, Word and other MS Office software

Team Members in the Target General Merch Inc operating company are prohibited from working more than thirty (30) days per calendar year in any of the following states: AL, AR, DE, FL, IN, IA, LA, MD, MS, MO, NC, OK, PA, SC, TN and VA. If hired, you will be prohibited from working remotely from any of the states listed above for more than thirty (30) days per calendar year.

Americans with Disabilities Act (ADA)

In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com.

Application deadline is : 01/27/2025